Idea to Income
You can talk about your business for five minutes and still not land on one sentence for what you sell. Every explanation comes out slightly different. This brand workbook fixes the sentence, and everything downstream of it.
Delivered instantly · Works on iPad, tablet and desktop
Idea to Income is a 47-page brand workbook. It builds the foundation: who the business is for, what it promises, what it sounds like, and two documents you'll open more than anything else you've written about your business. It moves through the five stretches every real project does, Initiate, Plan, Execute, Monitor & Control, Close, with a reading that sets up each phase before the worksheets ask anything of you. Written in the boxes. Reused for years.
THE FIVE PHASES
- Initiate: where you stand, the name (checked properly), your non-negotiables, your purpose statement, your vision, your strengths
- Plan: the client profile, a second client type, does anyone want this, the client scenario, the competition, where they show up, what you're selling
- Execute: your brand promise, your story, brand words, language that's yours, visual basics, brand personality
- Monitor & Control: where you fit, what sets you apart, the positioning frame, a brand consistency check
- Close: the one-page brief and the cheatsheet
WHAT YOU KEEP
- The One-Page Brief: non-negotiables, client profile, offer, promise, brand words, positioning line
- The Cheatsheet: bio, main offer, revenue streams, audience, competitors, colors and fonts, words you use and don't
- A client profile written from a real moment, not a demographic strip
- A brand promise someone could hold you to
WHAT YOU GET
- One PDF, 47 pages, made to be written in
- Works in GoodNotes, Notability, Acrobat, or printed
- A one-page start-here card
Digital download, nothing ships. For business use by the purchaser.
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